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8 tips to build sharp African musicians for the world to consume

According to old Wikipedia files; the global music industry generates about $40 billion. $12 billion of that 40 is enjoyed by United States GDP. I’m sure a huge chunk of this $12 billion comes from exports. These exports could be from online sales, radio/film royalties and shipping of hard copies. The revenue mediums are quiet … Continue reading »

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Understanding the economics of ebooks in South Africa

The Chrystal ball stashed in your grandma’s bedroom, brush it a bit with your right hand, then it will tell you that among Oprah’s favourite things for 2013 will be this book: ‘Forget The Business Plan Use This Short Model’, which I published this year. I heard a rumour that traditional publishers take something to … Continue reading »

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What we do | our product solutions

Business model innovation (product architecture, penetrative marketing and distribution strategising) Check our CEO’s book titled ‘FORGET THE BUSINESS PLAN USE THIS SHORT MODEL’ . Product architecture – product enhancement to improve consumer value in product. Penetrative marketing – marking target markets and concepting penetrative strategies to effectively draw sales from the marked targets. Distribution – … Continue reading »

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PRICE-QUOTING PROCESS STRATEGY

The price-quoting process is the 1st real critical interaction with potential clients. Most businesses lose potential clients at the quotation request stage. Does your business have a price-quoting process strategy? Is there a hook to your price-quoting process? Who handles your price-quoting process? Are they equipped with a strategy to convert price enquirers into clients? … Continue reading »

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Your quotation process can cost you potential clients

Written by Tiisetso Maloma Being in business involves ever searching for new, cheaper and better suppliers. There we are looking for printing quotations; phoning, emailing and in certain instances, visiting suppliers premises. These are all costs on our side. What do we sometimes get? Some entities don’t bother to respond to our emails and or … Continue reading »

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Great brand components

It all starts with an idea to create a product; then making the product. The second stage is selling that product (sales and marketing). This is where most businesses have it hard. It is a very important and crucial stage; a stage at which you have an opportunity to connect your product with society. Here … Continue reading »

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Big brands failing at social media | the green light

For the past couple of weeks I’ve been following some of the big brands on twitter and Facebook. The reality is they are not getting a lot of twitter followers or Facebook page “likes”. To support my statement; they are forever punting for followers (by giving away prizes). This tends to be the only information … Continue reading »

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What social media should or can achieve for your brand

Twitter, Facebook, Foursquare and now Google+. Is your organisation using any of these? What are the expectations or goals for using social media networks? To some extend some companies are just on social media because it’s the thing to do these days. While some that are not using this new phenomenon are so because they … Continue reading »

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Content driven marketing | branding

This is a continuation of the topic below on ‘BRANDING TODAY; TOMORROW AND SURVIVING. As we have said; your product has to be part of society. It needs to bring transcendence. Society’s trends keep evolving and changing. Your product needs to do just that; and have a sense of bringing development/improvement in society. RELEVANCE. This … Continue reading »

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Does modification mean change in taste and identity?

Look at coke. It tastes the same; today and yesterday. It had a couple of sub character products; e.g. Vanilla coke. 2nd example is Nandos. Changes marketing campaigns more than we change our underwear. But their chicken is the same throughout. Oh their dressings change. They rule is there is no rule but a rule. … Continue reading »

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Branding today; tomorrow and surviving

Products and consumers. Obviously there has to be a relationship between the two; a special relationship; magical and well thought out interaction. And then; you have a given society with its interest; expectations and values. Read into those; find a way in which your product will participate and interact (no just sales) with that society. … Continue reading »

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Future of marketing | appealing to consumer interest

Don’t lose yourself impressing or pleasing your business peers. Every brand/product has to have an identity. So the trick in marketing is enticing interest in people towards your product. Protect your brand’s identity The moral of this article is; do what is effective to promote your product. But do not do anything that will compromise … Continue reading »

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8 tips to build sharp African musicians for the world to consume Understanding the economics of ebooks in South Africa What we do | our product solutions PRICE-QUOTING PROCESS STRATEGY Your quotation process can cost you potential clients Great brand components Big brands failing at social media | the green light What social media should or can achieve for your brand Content driven marketing | branding Does modification mean change in taste and identity? Branding today; tomorrow and surviving Future of marketing | appealing to consumer interest

8 tips to build sharp African musicians for the world to consume

by Tiisetso Maloma

According to old Wikipedia files; the global music industry generates about $40 billion. $12 billion of that 40 is enjoyed by United States GDP. I’m sure a
huge chunk of this $12 billion comes from exports. These exports could be from online sales, radio/film royalties and shipping of hard copies. The revenue
mediums are quiet vast this days.

Japan is second to the USA.

New records I’m told; stand at $33 billion; globally. I trust with these new figures; USA and Japan’s ratios haven’t changed much; if not improved. Well I
rarely care much of these stats. Ideas make money; which is what matters most.

Africa

Well I couldn’t find any stats specific to Africa as a whole. I know South African music industry contributes over R800 m to the SA GDP. It’s so little
compared to what USA and Japan make.

I’m told it’s almost impossible to compile comprehensive stats on the Nigeria scene. Read the rest of this entry »

Understanding the economics of ebooks in South Africa

by Tiisetso Maloma

I heard a rumour that traditional publishers take something to a year before they publish a book if not more (I’m not sure), rumours are seldom detailed.

Anyway, I went the self publishing route because I’m almost a born free (I missed it by a few great notches), this technology makes us impatient. It took Amazon about 12 hours each to review and publish my book on paperback and on Kindle (Amazon’s popular ebook reader).

1. Introduction: South Africa

South Africa and the rest of the African continent are slow players in the ebook industry. This maybe due to that we are a developing continent, internet infiltration is low (not for long) and it is beyond the majority’s affording-base. Though some online retailers like www.kalahari.net, www.exclus1ves.co.za and www.littlewhitebakkie.co.za have taken it on.

Read the rest of this entry »

What we do | our product solutions

by Tiisetso Maloma

Business model innovation (product architecture, penetrative marketing and distribution strategising)

Check our CEO’s book titled
‘FORGET THE BUSINESS PLAN USE THIS SHORT MODEL’
.
Product architecture – product enhancement to improve consumer value in product.
Penetrative marketing – marking target markets and concepting penetrative strategies to effectively draw sales from the marked targets.
Distribution – strategies on models and channels to deliver to consumer quickly, efficiently, and reach out to new audiences.
With rationale on affordable and effective costing.

Video content marketing

Video/film content concepts to capture desired market.
With physical attractive and asset-like content.
With rationale on affordable and effective costing.

Digital strategy and target market exposure

Social media marketing i.e Facebook, Twitter, Linkedin, Pinterest.
Spreading ads on online platforms to better reach very potential consumers.
With rationale on affordable and effective costing.

Music campaigns for brands

Music campaigns to capture desired markets.
With physical attractive and asset-like content for consumers.

Branding and product definition strategy

Strategic product definition i.e. product catalogues, SEO websites and consumer drawing websites.
As easily identifiable products are easy to sell, relate and market.

eBook formatting and marketing

Manuscript formatting to Kindle and ePub.
eBook/book uploading on Amazon (paperback and Kindle), Kobo and aggregators such as Lulu and Smashwords.
Press release customization for different publications.

PRICE-QUOTING PROCESS STRATEGY

The price-quoting process is the 1^st real critical interaction with potential clients. Most businesses lose potential clients at the quotation
request stage. Does your business have a price-quoting process strategy? Is there a hook to your price-quoting process? Who handles your price-quoting
process? Are they equipped with a strategy to convert price enquirers into clients?

What your business will get!

An attractive and efficient price-quoting process strategy that harnesses your product/service offerings.
Client friendly quotation process that catches new and old business.
Sales service training.

Music business solutions

Artist business modelling and brand mapping.
Artist marketing strategy.
Artist imaging and branding.
Contracts.